Immersive wireless audio experience is the next major leap in home entertainment
Time:2022-07-31
Views:1821
WISA technologies is at the center of this innovation movement
Author: Steve Venuti, vice president of marketing, WISA technologies
Split and multi-channel audio has always been considered as the best way for consumers to enjoy truly immersive space sound effect. In other words, multiple speakers are placed in the entire home theater space, and each speaker can provide a specific audio channel or channel for the audio stream.
After the emergence of high-end wireless multi-channel audio, the setting process is further simplified by eliminating the clutter caused by the physical wiring of speakers, while maintaining the highest audio quality and control ability. In this extremely demanding market segment, WISA compliant speakers and WISA compliant universal transmitters (such as soundsend) are the preferred solutions, and these solutions have been used for more than a decade.
Retailers and consumers have begun to believe that audio products with the WISA logo can provide the highest quality wireless multi-channel audio. But most people don‘t know that this core technology comes from summit wireless, the parent company of the famous WISA Association. Summit wireless has been a strong supporter behind the scenes, developing high bit rate audio chips and wireless modules that can transmit and receive up to eight channels. At the same time, WISA association is at the forefront and center of the industry, and has close cooperation with retailers, installers, industry publications and the most important leading brands, all of which are to promote a new era of high-quality audio that is easy to set up and reasonably priced.
However, historically, many consumers are still hesitant to upgrade their audio systems because they think the cost and complexity are too high. After home entertainment enters the era of ultra large screen Ultra HD TV and strip speakers, this product category and combination requires to improve audio quality at a reasonable cost and the lowest setting complexity. Summit wireless took note of this and developed a cost-effective wireless module that enables entry-level strip speakers to use summit‘s state-of-the-art technology to provide multi-channel audio. Summit and the WISA Association recognize that consumers are increasingly demanding immersive audio experiences.
At the right time, WISA became the catalyst of this change movement.
WISA technologies brings summit wireless and WISA together
In immersive multi-channel home audio, to better serve the market, we need to understand the clear needs of consumers, which means that WISA needs to understand the different needs of its customers, whether they are consumer electronics manufacturers, retailers, media or end consumers. Recognizing this, summit wireless changed its name to WISA technologies. As of this year, WISA technologies‘ main businesses include the development of core technologies to promote wireless multi-channel audio, as well as various industry / market-oriented activities of the WISA Association.
WISA technologies‘ new product brings immersive audio to a broader market
At the forefront of innovation, WISA technologies‘ engineers have long been recognized as leading developers of wireless consumer audio transmitters, receivers and modules. WISA technologies‘ state-of-the-art WISA HT solution includes eight channel wireless audio that provides amazing quality, lightning fast synchronization, low latency, and high fidelity for any home theater setting. WISA HT technology can support all WISA audio products on the current market.
With more than ten years of expertise, WISA technologies has launched a new WISA DS wireless module, which brings immersive multi-channel audio to ultra large ultra clear TV and strip speaker systems, so that the broader market can enjoy first-class immersive audio. The Wi Fi based WISA DS module has up to five high-definition audio channels, including four full range audio channels and one high fidelity subwoofer channel.
The WISA association continues to promote immersive audio to consumers and the industry as a whole
With more than 80 members, the WISA association continues to be committed to promoting, educating and promoting wireless immersive home audio. Retailers are the key link between consumers and technology. The joint plan of WISA Association and leading e-retailers and retailers (such as Walt‘s, b&h, beach camera, etc.) helps consumers understand the value and simplicity of immersive wireless multi-channel audio.
All members of the WISA association can use a complete set of marketing tools and can create hard bundles and soft bundles from the portfolio of member companies. Member companies can also take advantage of WISA‘s wave program, a set of direct consumer advertising and promotion programs designed to sell audio systems using WISA technology. The WISA association has even developed its own products when the market needs them. The award-winning soundsend universal transmitter is a perfect example - soundsend is designed to connect any high-definition TV (HDTV) with HDMI arc or earc interface. It can transmit up to 8 channels of audio, and can be used together with any speaker certified by WISA.
For the best immersive audio experience, trust WISA
In order to make immersive wireless multi-channel audio successful, consumer electronics manufacturers, retailers and channel partners need to see a profitable market segment; And end consumers need "I have to have" products. WISA technologies combines its R & D and creative technology in the core wireless audio field, with more than 80 leading audio brand members of WISA Association, as well as a series of retail areas and direct consumer oriented marketing plans, so that space audio technology has unique advantages today, empowers the growing market, and provides first-class immersive audio solutions to customers who are eager to have.
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